Paid Search: New Study Reveals Industry Growing Pains

Even as the global economy falters, spending on paid search advertising remains on a growth trajectory, expected to reach more than $26.8 billion by 2011. New data shows the largest search marketers would spend even more if they could, according to a recent study by JupiterResearch, a Forrester Research company, commissioned by Marin Software. The data reveals that 92% of large search marketers would increase their pay-per-click (PPC) spend an average of 22% if major technology and management impediments were resolved.

Posted: October 22nd, 2008 under Uncategorized.
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Convince Boss You Can (and Should) Work From Home : Planet Green

Telecommuting means saying goodbye to a gas-guzzling commute. Try these negotiation techniques to get your boss to give you the greenlight to work from home.

Posted: October 22nd, 2008 under Uncategorized.
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Study: Huge Potential SEM Spend Untapped

A new JupiterResearch, Marin Software-sponsored study has found some surprising things about large-search marketers and their SEM spending: more than 90 percent would spend as much as 22 percent more — if they had better tools and technology to manage complex campaigns. That potentially represents hundreds of millions — even billions — of dollars that are untapped by the industry because technology isn’t keeping pace with the needs and demands of the industry’s larger marketers.

Posted: October 21st, 2008 under Uncategorized.
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Why MySpace’s MyAds won’t be the next Google AdWords | The Social Web | ZDNet.com

When it comes to online advertising everybody wants to be the next Google, and News Corp-owned MySpace is no exception. Today the company rolled out its latest advertising platform called MyAds, designed to service “individuals and small businesses” rather than the big name brands that the social networking site’s existing ad offerings cater for.

Posted: October 14th, 2008 under Uncategorized.
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APT from Yahoo!

APT is Yahoo!’s new advertising platform.

We built APT from scratch for today’s market. It’s a single platform that unifies all of us—publishers, advertisers, agencies, ad networks, partners and developers. It integrates the basics of your ad business and the innovations that a today’s more complex market demands. It helps us do business simply and more effectively as a result.

Posted: September 24th, 2008 under Uncategorized.
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How Does Social Media Affect Search? | Online Marketing Blog

How does social media affect search marketing?

Searcher expectations have changed. - Searchers no longer have the sole expectation of searching to find information for a specific outcome. As people spend more and more time connecting, sharing and interacting with the social web, they now often expect to interact with what they find in the search results.

Searchers have always been able to save the useful things they find in search results by bookmarking or saving to the favorites in the browser. Bookmarks are now social, to be shared and leveraged via the collective wisdom of preferences from other likeminded searchers. The growth and popularity of socially enabling web applications (social bookmarks, news, networking, messaging, publishing & media sharing) drive consumer expectations for social interaction with search even more.

Posted: September 23rd, 2008 under Uncategorized.
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JP Morgan Cuts 2008 Outlook For Online Display Ads

JP Morgan’s Imran Khan cut his 2008 and 2009 forecasts for online display ads in a research note today, predicting increasingly conservative marketers will shift dollars to search and performance-based advertising.

His new view: U.S. display ads will grow 14% in 2008 to $8.2 billion, down from his original forecast of 20% growth to $8.6 billion. Khan also dialed back predicted 2009 growth to 16% to $9.4 billion, down from 17% to $10 billion.

Posted: September 5th, 2008 under Uncategorized.
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Don Dodge on The Next Big Thing: How does web advertising work? How effective is ad serving technology?

Lots of startups and VCs are betting their business on web advertising as a business model. They point to Google, Yahoo, and other big sites as examples of success and assume they will have proportional success. Not likely.

Posted: September 5th, 2008 under Uncategorized.
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Workout Programs, Exercise Routines, and Food Diary | Gyminee

Gyminee is the premier fitness social network for detailed tracking, online accountability, and motivation. Whether you are trying to lose weight or get fit, it’s time to start taking your fitness seriously

Posted: September 5th, 2008 under Uncategorized.
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Yahoo Stock Falls Off The Cliff. When Will Jerry Give Up?

Yahoo’s already crushed stock price has fallen further today - its down 8.36% since this morning, bringing it to a nearly five year low of $17.75. Yahoo has been as high as $34 in the last year (thanks to that Microsoft takeover bid), which means nearly $23 billion has been taken out of shareholder pockets in that period.

Posted: September 5th, 2008 under Uncategorized.
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