APT from Yahoo!

APT is Yahoo!’s new advertising platform.

We built APT from scratch for today’s market. It’s a single platform that unifies all of us—publishers, advertisers, agencies, ad networks, partners and developers. It integrates the basics of your ad business and the innovations that a today’s more complex market demands. It helps us do business simply and more effectively as a result.

Posted: September 24th, 2008 under Uncategorized.
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How Does Social Media Affect Search? | Online Marketing Blog

How does social media affect search marketing?

Searcher expectations have changed. - Searchers no longer have the sole expectation of searching to find information for a specific outcome. As people spend more and more time connecting, sharing and interacting with the social web, they now often expect to interact with what they find in the search results.

Searchers have always been able to save the useful things they find in search results by bookmarking or saving to the favorites in the browser. Bookmarks are now social, to be shared and leveraged via the collective wisdom of preferences from other likeminded searchers. The growth and popularity of socially enabling web applications (social bookmarks, news, networking, messaging, publishing & media sharing) drive consumer expectations for social interaction with search even more.

Posted: September 23rd, 2008 under Uncategorized.
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JP Morgan Cuts 2008 Outlook For Online Display Ads

JP Morgan’s Imran Khan cut his 2008 and 2009 forecasts for online display ads in a research note today, predicting increasingly conservative marketers will shift dollars to search and performance-based advertising.

His new view: U.S. display ads will grow 14% in 2008 to $8.2 billion, down from his original forecast of 20% growth to $8.6 billion. Khan also dialed back predicted 2009 growth to 16% to $9.4 billion, down from 17% to $10 billion.

Posted: September 5th, 2008 under Uncategorized.
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Don Dodge on The Next Big Thing: How does web advertising work? How effective is ad serving technology?

Lots of startups and VCs are betting their business on web advertising as a business model. They point to Google, Yahoo, and other big sites as examples of success and assume they will have proportional success. Not likely.

Posted: September 5th, 2008 under Uncategorized.
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Workout Programs, Exercise Routines, and Food Diary | Gyminee

Gyminee is the premier fitness social network for detailed tracking, online accountability, and motivation. Whether you are trying to lose weight or get fit, it’s time to start taking your fitness seriously

Posted: September 5th, 2008 under Uncategorized.
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Yahoo Stock Falls Off The Cliff. When Will Jerry Give Up?

Yahoo’s already crushed stock price has fallen further today - its down 8.36% since this morning, bringing it to a nearly five year low of $17.75. Yahoo has been as high as $34 in the last year (thanks to that Microsoft takeover bid), which means nearly $23 billion has been taken out of shareholder pockets in that period.

Posted: September 5th, 2008 under Uncategorized.
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News Corp.: Rupert Murdoch damns MySpace with faint praise

If MySpace were actually successful in Murdoch’s eyes, don’t you think he’d have found some suitable piece of hyperbole? Inspect the letter for yourself:

Posted: September 5th, 2008 under Uncategorized.
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Advertise with Showcase Ads | Zillow Real Estate

Advertise with Showcase Ads

* Target buyers and sellers by ZIP code.
* Dominate a ZIP with your ad. Choose to appear on 25, 50, 75, or 100 percent of searches within a ZIP code.
* Maximize your exposure. Include your photo, phone number or Web site link on your ad. Each ad runs for 30 days.

Posted: September 4th, 2008 under Uncategorized.
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E-mail Blunder Alerts Carat Staff to Major Restructuring - Advertising Age - Agency News

Struggling media agency Carat is planning a major restructuring of its U.S. operations, including an undetermined number of layoffs — news it accidentally released today via a memo the agency’s top New York-based HR executive e-mailed to the entire agency that appeared to be intended only for senior managers.

Posted: September 4th, 2008 under Uncategorized.
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test this is a new post.

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Posted: September 3rd, 2008 under Uncategorized.
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