Paid Search: New Study Reveals Industry Growing Pains

Even as the global economy falters, spending on paid search advertising remains on a growth trajectory, expected to reach more than $26.8 billion by 2011. New data shows the largest search marketers would spend even more if they could, according to a recent study by JupiterResearch, a Forrester Research company, commissioned by Marin Software. The data reveals that 92% of large search marketers would increase their pay-per-click (PPC) spend an average of 22% if major technology and management impediments were resolved.

Posted: October 22nd, 2008 under Uncategorized.
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Convince Boss You Can (and Should) Work From Home : Planet Green

Telecommuting means saying goodbye to a gas-guzzling commute. Try these negotiation techniques to get your boss to give you the greenlight to work from home.

Posted: October 22nd, 2008 under Uncategorized.
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Study: Huge Potential SEM Spend Untapped

A new JupiterResearch, Marin Software-sponsored study has found some surprising things about large-search marketers and their SEM spending: more than 90 percent would spend as much as 22 percent more — if they had better tools and technology to manage complex campaigns. That potentially represents hundreds of millions — even billions — of dollars that are untapped by the industry because technology isn’t keeping pace with the needs and demands of the industry’s larger marketers.

Posted: October 21st, 2008 under Uncategorized.
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Why MySpace’s MyAds won’t be the next Google AdWords | The Social Web | ZDNet.com

When it comes to online advertising everybody wants to be the next Google, and News Corp-owned MySpace is no exception. Today the company rolled out its latest advertising platform called MyAds, designed to service “individuals and small businesses” rather than the big name brands that the social networking site’s existing ad offerings cater for.

Posted: October 14th, 2008 under Uncategorized.
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