AOL Ad Sales Re-Org Coming In Two To Four Weeks (TWX)
On the job for about month and working for a CEO that didn’t hire him, AOL’s ad sales boss Greg Coleman plans to re-organize his division, called Platform-A, in the next two to four weeks.
Posted: March 25th, 2009 under Uncategorized.
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Twitter Fan Guy Kawasaki Can Handle Being Called a Spammer - Digits - WSJ
To kick off his keynote speech at SES, a marketing conference in New York, Guy Kawasaki asked how many people in the audience were on Twitter at that moment. Hands shot up across the packed ballroom.
Posted: March 25th, 2009 under Uncategorized.
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AdMob’s iPhone Ad Business Exploding (AAPL)
Mobile ad network AdMob has moved aggressively into the iPhone ad market, and it’s paying off. In the last year, the company’s iPhone ad business — measured by ad requests — grew more than 35x.Last month, the company served up 1.2 billion ads worldwide to Apple (AAPL) iPhone and iPod touch devices, or about 18% of its 6.56 billion total ad requests. In Feb. 2008, it served up about 33 million ads to iPhones, or about 1.3% of its 2.56 billion total ad requests.
Posted: March 24th, 2009 under Uncategorized.
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The Real Secret of Thoroughly Excellent Companies - Peter Bregman - HarvardBusiness.org
Michael practices proximity management. Every month he meets informally with each employee group. No agenda. No speeches. Just conversation. That helps him solve problems: for example, the time guest check-in was being mysteriously delayed.During his meeting with the front desk staff, he learned they were slower than usual in checking in guests because rooms weren’t available. Then, in his meeting with housekeeping staff, someone asked if the hotel was running low on king size sheets. Most CEOs wouldn’t be interested in that question, but Michael asked why. Well, the maid answered, it’s taking us longer to turn over rooms because we have to wait for the sheets. So he kept asking questions to different employee groups until he discovered that one of the dryers was broken and waiting for a custom part. That reduced the number of available sheets. Which slowed down housekeeping. Which reduced room availability. Which delayed guests from checking in.
He fixed the problem in 24 hours. A problem he never would have known about without open communication with all his employees.
Posted: March 18th, 2009 under Uncategorized.
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Virtual goods on the iPhone could generate big revenues for game firms » VentureBeat
Apple’s announcement today of a virtual goods platform for the iPhone will likely produce a bonanza of revenues for game developers and publishers.The new virtual goods platform should go live this summer when the iPhone 3.0 software announced today is available to consumers. Since there are more than 6,000 games on the iPhone (more than 2,000 of which are free), it’s pretty hard for game companies to pull in profits. Those who charge for games are finding there are many free apps that are similar. And the free apps don’t necessarily generate a lot of ad revenue.
Posted: March 18th, 2009 under Uncategorized.
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Maybe it is all the TV news mentions, but Twitter is seeing the growth in U.S visitors to its site accelerating. In February, 4 million people in the U.S. visited the site, up from 2.6 million the month before, according to the latest data from comScore. That represents a 55 percent month-over-month growth rate, compared to 33 percent growth in each of the two months prior. (ComScore has yet to release February figures for worldwide visitors, but for January that number is 6 million).
Posted: March 17th, 2009 under Uncategorized.
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Cloudera Raises $5 Million Series A Round For Hadoop Commercialization
Cloudera is pushing a commercial distribution for Hadoop, a free Java software framework born out of an open-source implementation of Google’s published computing infrastructure and fostered within the Apache Software Foundation. Hadoop supports distributed applications running on large clusters of commodity computers processing enormous amounts of data, technology that’s being put to use by Internet juggernauts like Google, Yahoo, Facebook, Amazon, AOL, Baidu, The NY Times, Joost and many more.
Posted: March 17th, 2009 under Uncategorized.
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3Scale’s API Outsourcing Service Now Out Of Beta
Barcelona-based 3Scale Networks is launching its API management service today at the Plugg conference (which is run by TechCrunch editor Robin Wauters). With every Web startup releasing their own APIs as a matter of course these days, 3Scale offers a startups who don’t want to deal with all the hassles of managing their own APIs their own enterprise Web service that does it for them.
Posted: March 13th, 2009 under Uncategorized.
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Postponing a Baby in This Recession - Motherlode Blog - NYTimes.com
It has also been talked about constantly in the offices of Dr. Carole Lieberman, a Los Angeles psychiatrist. She sees one couple who “had planned to have more than one child, and to have them close together,” she wrote in an email. “But their son is now five and they have not begun trying again because the economy has put a strain on their finances, which has put a strain on their marriage. Not only does this decrease their desire to have sex, but it makes them wary of bringing another child into a marriage which might soon end.”
Posted: March 12th, 2009 under Uncategorized.
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IPhone Marketing: Dockers Introduces ‘Shakeable’ Ad - Advertising Age - Digital
Uses accelerometer
Dockers believes it is the first brand to launch a motion-sensitive ad that makes use of the handset’s accelerometer, which detects movement. It’s the feature that lets users change the orientation of the phone from, say, portrait to landscape when they want a bigger view of a photo or web page.
Posted: March 12th, 2009 under Uncategorized.
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