Microsoft, Yahoo to Take on Google With Search Deal - Advertising Age - Digital

Through the pact, Bing will become the default search engine on Yahoo, creating a search player with close to 30% market share of search queries, compared with Google’s 65%, according to ComScore data.

One of the most interesting wrinkles involves who takes ownership of search sales: Yahoo is likely to take on exclusive representation of Bing inventory to eliminate channel conflict and complexity for advertisers, but not before both sides unwind the thousands of advertiser relationships and proprietary systems through which many large advertisers buy search ads. Microsoft’s AdCenter is expected to be the sales-technology platform.

Posted: July 29th, 2009 under Uncategorized.
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Frank McCourt, a Storyteller Even as a Teacher - NYTimes.com

His former students will tell you that Frank McCourt, who died Sunday, was too attuned to the false note ever to declare, once he had become a huge success as an author, that he missed teaching high school. Even so, he spent three decades as a teacher of English and creative writing in New York City’s public schools. And he was the first to say that those years, while depriving him of the time actually to write, were what made a writer out of him. He had long been retired by 1996, when his first book, “Angela’s Ashes,” was published.

Posted: July 22nd, 2009 under Uncategorized.
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