Lessons From Google’s Own Paid Search Campaigns: Forget The “Rules”

It might be that Google simply isn’t trying to optimize the performance of their ads on their own website (since they don’t change their own bottom line by charging themselves for clicks). But it seems harder for me to believe that Google isn’t trying to optimize the ads they place on Yahoo and Bing. Even if money isn’t an issue, certainly setting a good example and maintaining the appearance of competence are.

So, I decided to examine Google ads on Yahoo and Bing further to see what lessons we can learn from Google about writing good ad creatives: